Posts Tagged ‘YouTube’
B-Rad's Original Stop-Motion Video
Monday, March 8th, 2010
B.Rad Callister, one of our Lead Designers at Album, starred in and collaborated on this original stop-motion video titled: Bruises. We think you’ll agree his creativity is authentic and pure. He’s too humble to post this and we’re too proud of him to let this one slide. Nice work, Brad!
No Comments | Tags: media, online video, YouTube
Posted by Nathan in Entertainment
Use Your Tools
Thursday, February 18th, 2010
It’s not the tool but how you use it.
You can have a group on Facebook, an account on Twitter, a photo collection on Flickr, and a channel on YouTube, but what does that mean to your brand?
Online marketing is more than just creating accounts online and hoping the search engines lead potential customers to them. You have to be active with your fans, followers, and subscribers. Social media is an important part of Internet marketing that allows you to build a more solid brand by having a human connection. Current customers are more likely to suggest your product to friends if they have a good experience.
However, if you leave your accounts idle, you are missing out on communication opportunities. Even if your potential customers don’t need your product or service right now, keeping them posted with fun facts, transfixing trivia, and pensive pictures will keep you at the forefront of their mind when your product/service becomes a need.
Not only that, but the more relevant information you post, the more searchable your brand becomes to potential customers. And with Google as today’s #1 search source, pleasing the Google Search Engine Gods could lead you down a path of Internet sainthood.
Ready? Set? Rock!
No Comments | Tags: advertising, blog, Facebook, Google, Internet marketing, marketing blog, search engine, social marketing, social media, social media marketing, Twitter, YouTube
Posted by Paulina in Online Marketing
Bloggers, Are You Ready?
Monday, November 30th, 2009
Bloggers, YouTubers, Tweeters, and Facebookers!
Tomorrow is December 1st, and in the midst of all the pre-holiday craziness have you remembered that the new FTC guidelines go into effect tomorrow? Don’t worry, it’s not that scary. Some important clarification has been made that makes the whole thing much easier.
The thought process behind these guidelines is to add more transparency to the internet reviews and endorsements we see almost everywhere. Have you ever seen a magazine ad with “paid advertisement” at the bottom? What about those endorsement ads with the “paid for by…” blurb at the end? That’s exactly the sort of transparency the FTC is aiming for us to have here on the internet.
The “$11,000 fine” that was talked about? Does not exist. The FTC guidelines are guidelines, not laws. They do however enable the FTC to pursue charges against someone and get a court order so that someone can be fined. Don’t fret, the FTC is much more likely to go after advertisers than bloggers. Think about it from their standpoint. The internet is saturated with bloggers. It is much simpler to just make sure advertisers understand the rules and expect them to communicate them to the bloggers they work with. Since without advertisers sending things to bloggers this would be a non-issue, I feel this is the much smarter way to go. The FTC does not have the time or resources to go after everyone in the blogosphere. This is not to say that you shouldn’t make an effort to comply! Just that you should not be freaked out that the FTC is going to come knocking on your door.
What needs to be disclosed:
- Paid posts (that includes videos). If someone gave you money to post something, you need to disclose it.
- Free services/product. If a company or its PR representative sent you something for the purpose of using it and then sharing it on your blog/YouTube, etc. you need to disclose it.
- Affiliate links. If you use affiliate marketing (ie LinkShare, Commission Junction, or are partnered with one of the many companies that do their own affiliate marketing), you need to disclose it.
What does not need to be disclosed:
- Free samples anyone can receive. If you bought a shampoo that had a sample size goodie taped to it and you want to review that free sample, you do not need to disclose anything.
- Things you bought yourself. Likewise, if you want to review the shampoo itself. Since you bought it, you do not have to disclose anything.
- Gifts. If you bought the shampoo for your sister who wants to review it on her YouTube channel, she does not have to disclose anything.
I have also seen many ask if these guidelines are just for U.S. bloggers. Yes, they only apply to bloggers in the U.S. since the FTC is a U.S. entity and has no jurisdiction over bloggers from other countries. However, don’t go moving your servers to an underground bunker in the Ukraine any time soon – you are considered a U.S. blogger if your physical body is blogging from the United States. It is not determined by where your server is.
One last thing that came as a huge relief to me is that these guidelines are not retroactive. You do not need to go back through hundreds of blog posts and add disclosures. Thank GOODNESS.
The disclosures themselves do not have to be anything complicated. They do not have to be in legal jargon. In fact, it is best if they are not! They are meant to be read by your readers, not their attorneys. Simply putting a short blurb along the lines of “This post was paid for by _____.” at the bottom will suffice.
Bottom line, just use common sense and you will be A-O-K.
No Comments | Tags: blog, Online Marketing, social media, social media marketing, Twitter, YouTube
Posted by Alyson in News, Online Marketing
Speaking of YouTube…
Wednesday, September 9th, 2009
YouTube has been the springboard for some people to be “discovered.”
One young man, Justin Bieber was discovered on Youtube. Both Usher and Justin Timberlake went after him. He signed with Usher.
Here is a short list of some people that made it big through YouTube…look em’ up!
Jessica Rose, actress – ABC’s show “Greek”
Ysabella Brave, singer – Signed with Cordless Recordings
Adam Sevani, dancer/actor – Step-Up 2
Amanda Baggs, videos on CNN
Lisa Levi, songwriter/singer
Michael Agrusso, new comic series
Pat Condell, comedian
Pretty sweet how people can make it big using the world wide web… maybe now is a good time for me to release all of the videos of me singing and dancing growing up???… just kidding.
No Comments | Tags: YouTube
Posted by Jessica in Entertainment
Make the most of your YouTube video
Tuesday, September 8th, 2009
YouTube is another useful site that can be very beneficial to your company’s online marketing strategy. But, instead of just having your video floating around in the YouTube galaxy, nowhere to be seen, get it seen! Here are a few hints to get your YouTube video seen throughout cyberspace:
- When posting your video, write a content-rich (use your keywords!) description. Use your top one or two keywords to help describe the video.
- Submit your website to 10 different video sites using a free tool called TubeMogul. Send the link to your original YouTube video and use those top keywords in a description.
- Submit relevant and keyword-rich articles of the video to all the different article directories on the internet. Make sure that your article points back to your original YouTube video and use your best keywords in any description. There are multiple programs available that help you submit to various directories.
- Lastly, free services like OnlyWire, ShareThis, or AddThis or let you submit to all the different social sites at once.
Once you’ve effectively broadcast your YouTube video to the various websites and directories, you will have more links to your video than any other video. Your video should quickly rise to the top of YouTube’s search as well as Google’s for your top keywords.
No Comments | Tags: Online Marketing, SEO, YouTube
Posted by Jessica in Online Marketing
YouTube and Brand Name Value
Friday, June 19th, 2009
How much is YouTube’s brand worth? In late 2006 Google purchased them for $1.65 billion, even though after almost 3 years, they are still not profitable. Recent estimates place YouTube’s annual expenses between $174 – 470 million (as estimated by RampRate and Credit Suisse).
Many people do not realize that there are hundreds of other video sites with very similar features. In fact, many of their competitors started several years before YouTube.com even went live. So why has Google dumped more than $2 billion into a website that they could easily reproduce for a fraction of the cost? Simple…brand name value.
With smart marketing, impeccable timing, and arguably a lot of luck, YouTube has become THE standard for video sites. Their brand name has been used so much now that it is synonymous with “video site”. It’s a phenomena shared by few brands.
Here are a few more examples. I think you’ll be surprised how many brand names on this list you use to describe these items. Is YouTube the new Kleenex?
|
|
| Band-Aids | plastic bandages |
| Chapstick | lip balm |
| Jell-O | gelatin dessert |
| Kleenex | facial tissues |
| Q-Tips | cotton swabs |
| Scotch Tape | cellophane tape |
| Vaseline | petroleum jelly |
| Velcro | hook and loop fastener |
| Xerox | photocopier |
No Comments | Tags: brand name, brand value, online video, YouTube
Posted by Nathan in Branding & Design, Online Marketing
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