Importance of a USP

Thursday, May 6th, 2010

Yahoo! is re-branding. Many products and services are in dire need to do the same. But why?

One of the most important things you can communicate to your potential customers and clients is how you can help them. How can you make their world easier? It also helps if your message looks good. Whether you’re only interested in a particular part of advertising or are looking into a revamped marketing strategy as a whole, you need to make sure that your product, your service, your unique selling point is pushed into the spotlight.

(Unique Selling Point: the main thing you have and can offer your clients that no one else in your industry has or can offer)

For example, one of Album’s USP is Confidence. While other items are important, our clients know that they will receive the best service, product, and help possible. We are dedicated to only launching/releasing the best work possible.

Here’s a commercial that does a GREAT job of pointing out their USP, and in a funny way to boot. Can you find the USP?

USP: They help you learn English better.

1 Comment | Tags: advertising, branding, rebrand, unique selling point, unique selling proposition, Yahoo
Posted by Paulina in Branding & Design

Keyword-Rich Content Q&A

Monday, September 14th, 2009

Album’s blog has mentioned a few times “keyword-rich” content.  Hopefully these Questions & Answers will help clarify how you can achieve this!

What does it mean to have “keyword-rich” content? Search engines like Google and Yahoo have “crawlers” that search websites looking for the ones that have relevant content.  Relevance is measured by the number of keywords.  The more relevant content you have, the higher your website is ranked.

How do you formulate copy using keywords? Start out with a list of 15-20 keywords to use in the text.  Try to incorporate each of these keywords at least once in your text.  Use different versions of keywords in your text, for example: race cars, racing cars, race car gear, how to race a car, etc.

Can’t I just fill the page with keywords? No!  Don’t be spammy.  Use a variety of keywords, not overly repeating a keyword.  Make sure your copy makes sense.  They say your keywords should be about 3- 5% of your text.

How else can this help my ranking? Another important aspect is to use these keywords as inbound links.  Create hyperlinks within your text using your keywords that link to relevant information within your website.

How often do I need to update my content? Search engines also look for websites that are regularly updated.  Keep the copy on your website fresh.  Periodically update your keyword list.  Every few months, research your keywords again to be sure that they are still current and appropriate.

No Comments | Tags: Google, SEO, Yahoo
Posted by Jessica in Online Marketing

Bing/Yahoo Update

Wednesday, July 29th, 2009

Microsoft and Yahoo have made their merging of platforms official.  Yahoo sites will still be branded and controlled by Yahoo, but will use Bing’s algorithmic search and paid search platform.  A “Powered by Bing” notation at the bottom of search results.

The deal is final but the logistics will be clarified through the rest of the year. Once everything is approved it should take 3-6 months to implement globally.

One of the main benefits for online advertisers will be the usage of adCenter. AdCenter is Bing’s robust PPC software that is in many ways, even better than Google’s.

No Comments | Tags: Bing, pay per click, Yahoo
Posted by Jessica in Online Marketing

Online Marketing & the Bing/Yahoo Deal

Tuesday, July 28th, 2009

Yahoo is planning on making Microsoft’s Bing its new search provider. The effects of this transition are many. But how could it directly affect online marketing?

First of all, there will be a change in traffic from the various search engines. Although many people have switched to Bing, it has not created a threat for Google. However, if Yahoo and Bing combine forces, then Google will have some much greater competition. This will mean that online marketers will need expanding their attention to the other networks if they are already not. Or if they are, it means that they will need to spend more time focusing on Yahoo/Bing.

As rankings vary on each search engine, your rankings may change. If you had good position in Yahoo and poor ranking in Bing, your position will drop and vice versa. Pay-per-click campaigns often reflect your organic rankings when you pay for ads on keywords that your organic rank is not high. So, the changing in rankings in both Yahoo and Bing may cause you to do some revisions in your paid search programs.

In order to stay on top of things, online marketers will need to be revising their client’s current metrics and strategies to see where change would take place.

For more information on the Yahoo/Bing transition, click here.

No Comments | Tags: Bing, Google, Online Marketing, pay per click, search engine, Yahoo
Posted by Jessica in Online Marketing

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