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What does Microsoft's Bing bring to the table?

Monday, June 8th, 2009

At the beginning of this month Microsoft introduced their new search engine – Bing. Microsoft is not using Bing as an attempt to dethrone Google but to offer a more competitive product than Live Search as well as offer a search engine that may give more informative results.

Microsoft says that the search engine is designed to help users “make better decisions.”
The new search engine differs from others because it “delivers answers, not web pages.” It is designed to help people make purchasing decisions, make travel plans, research health conditions, or find businesses online. It helps searchers find what Bing believes to be relevant information to their searches.

But what does this mean for online marketing?

As far as SEO is concerned, Bing will present sites that offer quality information, not just sites that have a specific keyword. “For example, a search for “Britney Spears” may organize by the subcategories “biography,” “videos,” “music” and “concert information.” This means SEO strategies will adjust in order to optimize Web content for select sub categories, rather than select keywords only.”

Bing takes a valid position to Internet marketing. As many of us have now noticed, the Internet is now flooded with web pages. It may be good to have a less diluted search engine available.

Try out Bing for yourself and let us know your opinion.