It Hertz So Good

Tuesday, October 6th, 2009

Hertz cast their shadow away and recently revealed a new brand identity.  While the old blocky letters were bold and unequivocal, thankfully, the sunshine yellow is still shining strong.  The new letters are a nice modern variation, with a rounder, friendlier feel.   I think it’s a good move to bring them out of the 80′s, but not radical enough to lose all the brand equity they have racked up over the years.

We’ll see if the public responds positively.  They definitely have room for improvement.  According to goodlogo.com, they rank 5.5 out of 10 based on 8000+ votes.

From a branding standpoint, they’ve done a stellar job of retaining the yellow and black color palette.  50+ years to be precise…

1 Comment | Tags: brand identity, brand strategy, logo design
Posted by Nathan in Branding & Design

New 9/11 Memorial Logo Revealed

Friday, September 11th, 2009

Now 8 years after that fateful day, limited progress has been made on the completion of a memorial and museum at ground zero.  Courtesy of Brand New, the image above shows a recent decision to shorten the lengthy name to simply “9/11 Memorial”.  From a branding standpoint, this makes it much easier for the public to “remember” its name.  The new logo solution is bold and simple, leaving the simple element of the blue towers as an impactful reminder of what actually happened.  Check out the official 9/11 Memorial site for tons of information on what’s coming.  We salute our fallen heroes.

No Comments | Tags: brand identity, brand name, brand strategy, logo design, rebrand
Posted by Nathan in Branding & Design

Logo Creation

Monday, May 26th, 2008

How do graphic designers create the most famous logos in the world.

this site has a funny take on that idea.

No Comments | Tags: brand identity, brand strategy, logo design
Posted by Michel in Branding & Design, Entertainment

Mass Album?

Wednesday, March 26th, 2008

Take a peek at the latest post from Brand New. I can’t help but think that Mass Art borrowed Album’s infamous orange color and newly adopted typeface.

1 Comment | Tags: brand identity
Posted by Nathan in Branding & Design

Brand New

Thursday, November 8th, 2007

This is a great site that showcases recently refreshed brands. There are over 10 pages of examples.

No Comments | Tags: brand identity, rebrand
Posted by Nathan in Branding & Design

The Solution to all design problems

Tuesday, October 30th, 2007

This is it! We are all going to lose our jobs, now!… Designers are doomed with the amazing release of the “Make My Logo Bigger Cream”. This amazing product is part of a series of products designed by the people at whoneedsdesigners.com. The products are guaranteed to make your brand pop, and jump of the page, eliminating all white space and proudly displaying your logo in the biggest size possible using fluorescent lights and tapping in on the emotion side of customers. Oh No! All those years in college…wasted….

If you liked the ad – check out this song … “Make the Logo Bigger” – They really make this the big, bigger, biggest song for designers … it is an anthem!

How about checking the lyrics out:
Make The Logo Bigger (Lyrics)

Make the logo big.
Make the logo bigger.
Make the logo big.
Make the logo bigger.

Chorus
Make the logo as big as you can.
And make the logo bigger.

That logo isn’t big enough.
So, make the logo bigger.
Bigger, bigger, make it big.
Make the logo bigger.

Chorus
Make the logo as big as you can.
And make the logo bigger.

Yelling
Don’t try to be the brave guy!
We don’t have a job for you!
You know what you’ve got to do!
You gotta stick to the process!
Make the damn logo as big as you can!

Chorus
Make the logo as big as you can.
And make the logo bigger.

I don’t want to tell you how to do your job.
But, could you make the logo bigger?
Bigger, bigger, make it big.
Make the logo bigger.

Chorus
Make the logo as big as you can.
And make the logo bigger.

I am starting to think that this blog post isn’t big enough… should I make it BIGGER… yeah!

No Comments | Tags: brand identity, logo design
Posted by Michel in Branding & Design

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