After the FritoLay’s Baked Snacks, the same company just released Flat Earth rebranded packaging.

One question about both the rebrands: Once again they mention women on this rebrand as a reason for it, so are all baked chips focused on women? are they supposed to be the ones who eat chips the most?

I, personally, liked both the redesigns, but I don’t see much of the mentioned feminine appeal. I see a clearer more direct message with better cleaner colors and a simpler design, which if you look at all the new packagings for chips and cereals seems to be the real trend.

More about this at The Dieline

I’m a fan of baked chips. And even though I’m not exactly the target audience (mostly women), this redesign caught my eye. The old packaging always looked too shiny, Vegas-like, and busy, while the new packaging speaks natural, healthy, and “good for you.” Looks like a homerun to me.

OLD

NEW

Thanks to Under Consideration for pointing this out.