B-Rad’s Original Stop-Motion Video

Monday, March 8th, 2010

B.Rad Callister, one of our Lead Designers at Album, starred in and collaborated on this original stop-motion video titled: Bruises.   We think you’ll agree his creativity is authentic and pure.  He’s too humble to post this and we’re too proud of him to let this one slide.  Nice work, Brad!

No Comments | Tags: media, online video, YouTube
Posted by Nathan in Entertainment

Got Milk-y Marketing?

Thursday, January 28th, 2010

Since 1993, no other ad slogan has gained as much attention and been abused more than “got milk?”.  According to GotMilk.com, the campaign has over 90% awareness in the United States!

The idea came from the ad agency Goodby Silverstein who was hired by the California Milk Processor Board.  It all started with this first “got milk?” commercial produced by Michael Bay, which was later nominated as one of the best 10 commercials of all time in a USA Today Poll:

From this ad spot and many more that followed, a successful brand was born.  The problem is: Most people fail to recognize that a brand is not just a logo, slogan, or name.  Album defines it as the “perceptions and expectations of your customers and prospects.”  In other words, it’s what people feel, expect, and hope when they think of you.  “You” is an appropriate word, because a brand is human.  It carries a personality just like the people around us.

But this isn’t a lecture about branding, this is a post to show the lack of creativity and blatant misunderstanding of what made “got milk” so popular.  Hint, hint, it wasn’t this magic formula:

Got [replace "milk" with your amazing product] ?

Enjoy these brilliant examples.  Since they asked, I answered:

Ah man, I don’t have any on me today.  When I do, I’ll let you know.

Actually, I do.  I’ve found that the ground is the best place to find it.

You mean, do I have a raft?  Or have I gone rafting before?  Oh, I’m sorry, you’d like to see my new rafting.  Yeah, I’ve got a rafting right here.

Hey, congrats!  I’m happy you “got video phone.” You’re really movin’ up in life.

Not anymore.  At least not for more abusive “got milk” examples.

1 Comment | Tags: advertising, media, slogans
Posted by Nathan in Opinion

Cool Guy

Tuesday, September 22nd, 2009

No Comments | Tags: media
Posted by Jessica in Humor, Online Marketing

Kids These Days – Teenagers and Media

Wednesday, July 22nd, 2009

I don’t think kids these days realize how spoiled they really are.  They want what they want when they want it.  I myself am pretty spoiled when it comes to media.  I want instant updates for news, to fast forward commercials, record my TV shows, and my Internet to move super fast.
I like this report done by a FIFTEEN year old intern, Matthew Roboson about how teens view media.
Here are a few passages:

• “No teenager that I know of regularly reads a newspaper, as most do not have the time and cannot be bothered to read pages and pages of text while they could watch the news summarized on the internet or on TV.
• “Teenagers never use real directories (hard copy catalogues such as yellow pages). This is because real directories contain listings for builders and florists, which are services that teenagers do not require”.
• “Most teenagers nowadays are not regular listeners to radio. They may occasionally tune in, but they do not try to listen to a program specifically. The main reason teenagers listen to the radio is for music, but now with online sites streaming music for free they do not bother, as services such as last.fm do this advert free, and users can choose the songs they want instead of listening to what the radio presenter/DJ chooses.”
• “Every teenager has some access to the internet, be it at school or home. Home use is mainly used for fun (such as social networking) whilst school (or library) use is for work. Most teenagers are heavily active on a combination of social networking sites. Facebook is the most common, with nearly everyone with an internet connection registered and visiting >4 times a week. Facebook is popular as one can interact with friends on a wide scale. On the other hand, teenagers do not use Twitter.”

How have you become spoiled with your media?

View the full report here.

No Comments | Tags: media, social media, Twitter
Posted by Jessica in Opinion