It Hertz So Good

Tuesday, October 6th, 2009

Hertz cast their shadow away and recently revealed a new brand identity.  While the old blocky letters were bold and unequivocal, thankfully, the sunshine yellow is still shining strong.  The new letters are a nice modern variation, with a rounder, friendlier feel.   I think it’s a good move to bring them out of the 80’s, but not radical enough to lose all the brand equity they have racked up over the years.

We’ll see if the public responds positively.  They definitely have room for improvement.  According to goodlogo.com, they rank 5.5 out of 10 based on 8000+ votes.

From a branding standpoint, they’ve done a stellar job of retaining the yellow and black color palette.  50+ years to be precise…

1 Comment | Tags: brand identity, brand strategy, logo design
Posted by Nathan in Branding & Design

New 9/11 Memorial Logo Revealed

Friday, September 11th, 2009

Now 8 years after that fateful day, limited progress has been made on the completion of a memorial and museum at ground zero.  Courtesy of Brand New, the image above shows a recent decision to shorten the lengthy name to simply “9/11 Memorial”.  From a branding standpoint, this makes it much easier for the public to “remember” its name.  The new logo solution is bold and simple, leaving the simple element of the blue towers as an impactful reminder of what actually happened.  Check out the official 9/11 Memorial site for tons of information on what’s coming.  We salute our fallen heroes.

No Comments | Tags: brand identity, brand name, brand strategy, logo design, rebrand
Posted by Nathan in Branding & Design

Verizon Logo. So Very…New.

Wednesday, April 1st, 2009

Today, Verizon announced a new logo to roll out in July 2009 after 10 years in business.  Or did they?  This is actually an April Fools Day prank put on by www.underconsideration.com.  They even created a website (www.soveryverizon.com) and wrote a press release to look as though it came from Verizon.  All kidding aside, the blog post actually makes sense.  It gives some good justification for Verizon to rebrand themselves.

Most designers and marketers agree that the current Verizon logo is terrible.  The red to white gradients always look clunky on phones and in their print media.  And what does the check mark mean?  With all the hype and coolness of the iPhone, AT&T is gaining brand points on the cool scale.  Maybe Verizon will pay attention to this hoax and learn something.

No Comments | Tags: logo design, rebrand
Posted by Nathan in Branding & Design, Humor

So, What Do You Do?

Monday, September 1st, 2008

No Comments | Tags: logo design, web design
Posted by Matt in Branding & Design, Humor

Logo Creation

Monday, May 26th, 2008

How do graphic designers create the most famous logos in the world.

this site has a funny take on that idea.

No Comments | Tags: brand identity, brand strategy, logo design
Posted by Michel in Branding & Design, Entertainment