State of the Internet

Thursday, March 4th, 2010

When creating an Internet marketing campaign, you need to know who is online, where they are going, what sites they visit most frequently, what attracts them to certain pages, what types of ads are they clicking on, how do they gather information, etc.

There are various sources of information that helps divide the demographic information and usage habits to better understand what is happening. However, there aren’t many things that are more understandable and fun (for the lack of a better word) than infographics and videos. Below you can see some useful ones that I located for you Album Admirers. Enjoy!

No Comments | Tags: demographic info, Internet marketing, internet trends, internet usage, site visits
Posted by Paulina in Entertainment, News

Use Your Tools

Thursday, February 18th, 2010

It’s not the tool but how you use it.

You can have a group on Facebook, an account on Twitter, a photo collection on Flickr, and a channel on YouTube, but what does that mean to your brand?

Online marketing is more than just creating accounts online and hoping the search engines lead potential customers to them. You have to be active with your fans, followers, and subscribers. Social media is an important part of Internet marketing that allows you to build a more solid brand by having a human connection. Current customers are more likely to suggest your product to friends if they have a good experience.

However, if you leave your accounts idle, you are missing out on communication opportunities. Even if your potential customers don’t need your product or service right now, keeping them posted with fun facts, transfixing trivia, and pensive pictures will keep you at the forefront of their mind when your product/service becomes a need.

Not only that, but the more relevant information you post, the more searchable your brand becomes to potential customers. And with Google as today’s #1 search source, pleasing the Google Search Engine Gods could lead you down a path of Internet sainthood.

Ready? Set? Rock!

No Comments | Tags: advertising, blog, Facebook, Google, Internet marketing, marketing blog, search engine, social marketing, social media, social media marketing, Twitter, YouTube
Posted by Paulina in Online Marketing

A Shift in the Forces of Media

Thursday, February 11th, 2010

Studies are proving that TV advertising is becoming less and less reliable. According to an article on MarketingProfs.com, “in 2010, most advertisers plan to move budget dollars away from traditional media to social media (77%), online advertising (73%), and search engine marketing (59%).”

There is talk that allowing fewer commercials per pod may be more effective, but with the population turning to search engines to find a resource to fulfill their needs, having a strong online presence is a must.

Social marketing tops the charts as the number one source advertisers and marketers will turn to for brand building. Through various social networking sites like Facebook, Twitter, YouTube, and others, a strong brand strategy and marketing plan can have a huge effect on brand awareness. With these vehicles, you can build brand loyalty and an overall solid presence in today’s competitive market. By having a strong presence in social media, you allow your product/service users, fans, and, on occasion, addicts to feel like they belong have a place in the world of your brand.

But what good is being searchable when your web content is weak? That’s where web development and brand identity design come into play. Once your product or service reaches your target, the images they see need to tell them how you fulfill their need.

So give into the online tidal wave. Swim with the social media current. Develop a strong online marketing plan and you too can have a brand with substance.

Ready? Set? Rock!

No Comments | Tags: brand development, brand value, Facebook, Internet marketing, online advertising, Online Marketing, social marketing, social media, Twitter, website development
Posted by Paulina in Online Marketing

Album Hires Two New Staff Members

Tuesday, January 5th, 2010

This is a bit of a late introduction, but better late than never. Album has hired two new staff members! Marsha Clayton joins Album as Client Coordinator and Alyson Ben-Yehuda as an Online Marketing Associate.

As Client Coordinator, Marsha manages clients’ projects through the different phases of implementation. Marsha is originally from Henderson, Nevada where during high school she played basketball and ran track. She studied at Brigham Young University and earned a Bachelor’s of Science in Psychology. Before joining Album, Marsha worked with InterCommunications Inc. Marketing and Communications Company in Newport Beach, catering to international resort and real estate development. Her past clients include Montage Beverly Hills, Three Creek Ranch in Jackson Hole, WY, and Plantation Village at Dorado Beach, Puerto Rico.

Alyson Ben-Yehuda is an Online Marketing Associate at Album. In this role she will be responsible for carrying out search engine and social media marketing activities to help clients and potential clients. She is an Orange County local with a long history of online marketing experience including an emphasis on social media. Before coming to Album, Ben-Yehuda was Search Engine Optimization Senior Analyst for House Hunt—a Huntington Beach-based marketing company specializing in real estate agents nationwide. She worked to develop marketing strategies and taught the fundamentals of using social media to top real estate agents representing Keller Williams, Century 21, REMAX, and more. In addition to her experience with House Hunt, Alyson is also the editor and founder of The Gloss Menagerie, a beauty website featuring product reviews and industry news.

“Adding two very talented marketing professionals to the team has been instrumental in the day-to-day interaction with our clients,” said Nathan Harris, Principal. “Our clients are benefiting from the level of service that we are providing.”

1 Comment | Tags: Internet marketing
Posted by Alyson in News

Marketing Forecast: mostly Online with a chance of Traditional

Tuesday, October 27th, 2009

The 5-year projections are out and the forecast is clear: traditional marketing continues to dry up, while online marketing just doesn’t let up.  By now, if you haven’t taken social media, video, or search engine optimization (SEO) seriously, you’re already beginning to sink.  Have a look at the latest trends courtesy of Forrester Research:

1 Comment | Tags: Internet marketing, online video, optimization, social media marketing
Posted by Nathan in Online Marketing