It Hertz So Good

Tuesday, October 6th, 2009

Hertz cast their shadow away and recently revealed a new brand identity.  While the old blocky letters were bold and unequivocal, thankfully, the sunshine yellow is still shining strong.  The new letters are a nice modern variation, with a rounder, friendlier feel.   I think it’s a good move to bring them out of the 80’s, but not radical enough to lose all the brand equity they have racked up over the years.

We’ll see if the public responds positively.  They definitely have room for improvement.  According to goodlogo.com, they rank 5.5 out of 10 based on 8000+ votes.

From a branding standpoint, they’ve done a stellar job of retaining the yellow and black color palette.  50+ years to be precise…

1 Comment | Tags: brand identity, brand strategy, logo design
Posted by Nathan in Branding & Design

New 9/11 Memorial Logo Revealed

Friday, September 11th, 2009

Now 8 years after that fateful day, limited progress has been made on the completion of a memorial and museum at ground zero.  Courtesy of Brand New, the image above shows a recent decision to shorten the lengthy name to simply “9/11 Memorial”.  From a branding standpoint, this makes it much easier for the public to “remember” its name.  The new logo solution is bold and simple, leaving the simple element of the blue towers as an impactful reminder of what actually happened.  Check out the official 9/11 Memorial site for tons of information on what’s coming.  We salute our fallen heroes.

No Comments | Tags: brand identity, brand name, brand strategy, logo design, rebrand
Posted by Nathan in Branding & Design

Logo Creation

Monday, May 26th, 2008

How do graphic designers create the most famous logos in the world.

this site has a funny take on that idea.

No Comments | Tags: brand identity, brand strategy, logo design
Posted by Michel in Branding & Design, Entertainment

Mass Album?

Wednesday, March 26th, 2008

Take a peek at the latest post from Brand New. I can’t help but think that Mass Art borrowed Album’s infamous orange color and newly adopted typeface.

1 Comment | Tags: brand identity
Posted by Nathan in Branding & Design

Brand New

Thursday, November 8th, 2007

This is a great site that showcases recently refreshed brands. There are over 10 pages of examples.

No Comments | Tags: brand identity, rebrand
Posted by Nathan in Branding & Design