How to do SEO with Bing

Monday, August 31st, 2009

Although Yahoo’s switch to Microsoft’s Bing isn’t set to take place until 2010, here are some helpful hints as you begin to focus your SEO on Bing as well as Google.

Take at look at how to optimize for Bing:

1) Focus on the most popular categories for your key search terms. You should use Bing categories in your keywords and in your website’s navigation.
2) Having multiple domains is very important.  Building smaller sites off of your main site and then connecting is key for Bing.

3) Bing favors websites with over 300 words of text on their home page.  Make sure this content is keyword rich.

4) Outbound links are important.  Have relevant outgoing links that will add to the overall content of your website.

5) Bing favors websites with updated information over blogs.  New up-to-date websites are much better than low traffic blogs.

6) META Tags.  As with all SEO the page titles and other META tags will be important.  Include the primary subject and keywords on the page.  “Bing seems to follow this more stringently than other web sites.”

7) Flash ranks better on Bing than on Google.  Sites that have heavy Flash should emphasize their SEO on Bing because it will be seen better, although you should still continue SEO efforts in Google.   Both Bing and Google work indirectly off one another.  So over time, Bing can help Flash sites perform better in Google.

8 ) Don’t overuse keywords in your content and also don’t use irrelevant keywords to increase a page’s keyword density.

9) Avoid using hidden text links or your site will easily be blacklisted or ignored. Also, avoid overused links to also keep you from being banned.

10) Enable “MSNBot” onto your website and submit all interior pages, as it may not automatically crawl sub-pages.

11) Keep updated and fresh content on your site at all times.

Special thanks to Moosylvania for the tips.

No Comments | Tags: Bing, SEO
Posted by Jessica in Online Marketing

Bing/Yahoo Update

Wednesday, July 29th, 2009

Microsoft and Yahoo have made their merging of platforms official.  Yahoo sites will still be branded and controlled by Yahoo, but will use Bing’s algorithmic search and paid search platform.  A “Powered by Bing” notation at the bottom of search results.

The deal is final but the logistics will be clarified through the rest of the year. Once everything is approved it should take 3-6 months to implement globally.

One of the main benefits for online advertisers will be the usage of adCenter. AdCenter is Bing’s robust PPC software that is in many ways, even better than Google’s.

No Comments | Tags: Bing, pay per click, Yahoo
Posted by Jessica in Online Marketing

Online Marketing & the Bing/Yahoo Deal

Tuesday, July 28th, 2009

Yahoo is planning on making Microsoft’s Bing its new search provider. The effects of this transition are many. But how could it directly affect online marketing?

First of all, there will be a change in traffic from the various search engines. Although many people have switched to Bing, it has not created a threat for Google. However, if Yahoo and Bing combine forces, then Google will have some much greater competition. This will mean that online marketers will need expanding their attention to the other networks if they are already not. Or if they are, it means that they will need to spend more time focusing on Yahoo/Bing.

As rankings vary on each search engine, your rankings may change. If you had good position in Yahoo and poor ranking in Bing, your position will drop and vice versa. Pay-per-click campaigns often reflect your organic rankings when you pay for ads on keywords that your organic rank is not high. So, the changing in rankings in both Yahoo and Bing may cause you to do some revisions in your paid search programs.

In order to stay on top of things, online marketers will need to be revising their client’s current metrics and strategies to see where change would take place.

For more information on the Yahoo/Bing transition, click here.

No Comments | Tags: Bing, Google, Online Marketing, pay per click, search engine, Yahoo
Posted by Jessica in Online Marketing