More Rebranding

After the FritoLay’s Baked Snacks, the same company just released Flat Earth rebranded packaging.

One question about both the rebrands: Once again they mention women on this rebrand as a reason for it, so are all baked chips focused on women? are they supposed to be the ones who eat chips the most?

I, personally, liked both the redesigns, but I don’t see much of the mentioned feminine appeal. I see a clearer more direct message with better cleaner colors and a simpler design, which if you look at all the new packagings for chips and cereals seems to be the real trend.

More about this at The Dieline

Tags: packaging, rebrand

This entry was posted on Monday, April 6th, 2009 at 8:53 am and is filed under Branding & Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.