Is Twitter living up to the hype?

A surprising poll result from LinkedIn and Harris Interactive shows a lack of faith in Twitter from the business community. Only 8% of respondents consider Twitter to be “very effective”, while half considered it only to be “somewhat effective.”

Some would say that either businesses don’t fully understand the potential and are using the tool incorrectly or that Twitter is over-hyped and will eventually fizzle out.

I think Twitter will change it’s business model and use all the attention and data to introduce a more relevant tool for businesses. They have a ton of brand recognition and a large user base, now they just have to figure out how to make a tool that businesses can’t live without.

Share this post:

Tags: brand value, social media, Twitter

This entry was posted on Tuesday, August 25th, 2009 at 12:16 pm and is filed under Online Marketing, Opinion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Album Creative Studios

is an online marketing agency and brand consultancy that partners with businesses to grow their brands. With our proven brand-building process and integrated marketing services, we help companies with brand strategy, marketing planning, logo design, brand identity guidelines, search engine optimization (SEO), web design, Internet marketing and much more.

Album is located in San Clemente, California (CA) near the border of Dana Point in southern Orange County. Our marketing and design office phone number is (949) 373-1140.