How to do SEO with Bing
Although Yahoo’s switch to Microsoft’s Bing isn’t set to take place until 2010, here are some helpful hints as you begin to focus your SEO on Bing as well as Google.
Take at look at how to optimize for Bing:
1) Focus on the most popular categories for your key search terms. You should use Bing categories in your keywords and in your website’s navigation.
2) Having multiple domains is very important. Building smaller sites off of your main site and then connecting is key for Bing.
3) Bing favors websites with over 300 words of text on their home page. Make sure this content is keyword rich.
4) Outbound links are important. Have relevant outgoing links that will add to the overall content of your website.
5) Bing favors websites with updated information over blogs. New up-to-date websites are much better than low traffic blogs.
6) META Tags. As with all SEO the page titles and other META tags will be important. Include the primary subject and keywords on the page. “Bing seems to follow this more stringently than other web sites.”
7) Flash ranks better on Bing than on Google. Sites that have heavy Flash should emphasize their SEO on Bing because it will be seen better, although you should still continue SEO efforts in Google. Both Bing and Google work indirectly off one another. So over time, Bing can help Flash sites perform better in Google.
8 ) Don’t overuse keywords in your content and also don’t use irrelevant keywords to increase a page’s keyword density.
9) Avoid using hidden text links or your site will easily be blacklisted or ignored. Also, avoid overused links to also keep you from being banned.
10) Enable “MSNBot” onto your website and submit all interior pages, as it may not automatically crawl sub-pages.
11) Keep updated and fresh content on your site at all times.
Special thanks to Moosylvania for the tips.
This entry was posted on Monday, August 31st, 2009 at 11:34 am and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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