Bing/Yahoo Update

Microsoft and Yahoo have made their merging of platforms official. Yahoo sites will still be branded and controlled by Yahoo, but will use Bing’s algorithmic search and paid search platform. A “Powered by Bing” notation at the bottom of search results.

The deal is final but the logistics will be clarified through the rest of the year. Once everything is approved it should take 3-6 months to implement globally.

One of the main benefits for online advertisers will be the usage of adCenter. AdCenter is Bing’s robust PPC software that is in many ways, even better than Google’s.

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Tags: Bing, pay per click, Yahoo

This entry was posted on Wednesday, July 29th, 2009 at 3:03 pm and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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