A Shift in the Forces of Media

Studies are proving that TV advertising is becoming less and less reliable. According to an article on MarketingProfs.com, “in 2010, most advertisers plan to move budget dollars away from traditional media to social media (77%), online advertising (73%), and search engine marketing (59%).”

There is talk that allowing fewer commercials per pod may be more effective, but with the population turning to search engines to find a resource to fulfill their needs, having a strong online presence is a must.

Social marketing tops the charts as the number one source advertisers and marketers will turn to for brand building. Through various social networking sites like Facebook, Twitter, YouTube, and others, a strong brand strategy and marketing plan can have a huge effect on brand awareness. With these vehicles, you can build brand loyalty and an overall solid presence in today’s competitive market. By having a strong presence in social media, you allow your product/service users, fans, and, on occasion, addicts to feel like they belong have a place in the world of your brand.

But what good is being searchable when your web content is weak? That’s where web development and brand identity design come into play. Once your product or service reaches your target, the images they see need to tell them how you fulfill their need.

So give into the online tidal wave. Swim with the social media current. Develop a strong online marketing plan and you too can have a brand with substance.

Ready? Set? Rock!

Tags: brand development, brand value, Facebook, Internet marketing, online advertising, Online Marketing, social marketing, social media, Twitter, website development

This entry was posted on Thursday, February 11th, 2010 at 2:44 pm and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.