If Eyes are Meant for Seeing

Design students and faculty from my Alma Mater, BYU, put together this film for the 5th Typophile Film Festival. It is a typographical representation of the five senses and how they contribute to creativity. Everything in the film is real, no CG effects. The music is also done by a friend of mine Micah Anderson.

Posted by Brad in Typography

2009 Feltron Annual Report

Nicholas Felton is a data obsessed designer from New York. Every year he creates an annual report, which is a record of his daily tasks and data for the year. Each year he comes up with a new way to display and present the data, with amazing results. Also check out Datum, which lets you collect, categorize and communicate your own data.

Posted by Nick in Branding & Design

Got Milk-y Marketing?

Since 1993, no other ad slogan has gained as much attention and been abused more than “got milk?”.  According to GotMilk.com, the campaign has over 90% awareness in the United States!

The idea came from the ad agency Goodby Silverstein who was hired by the California Milk Processor Board.  It all started with this first “got milk?” commercial produced by Michael Bay, which was later nominated as one of the best 10 commercials of all time in a USA Today Poll:

From this ad spot and many more that followed, a successful brand was born.  The problem is: Most people fail to recognize that a brand is not just a logo, slogan, or name.  Album defines it as the “perceptions and expectations of your customers and prospects.”  In other words, it’s what people feel, expect, and hope when they think of you.  “You” is an appropriate word, because a brand is human.  It carries a personality just like the people around us.

But this isn’t a lecture about branding, this is a post to show the lack of creativity and blatant misunderstanding of what made “got milk” so popular.  Hint, hint, it wasn’t this magic formula:

Got [replace "milk" with your amazing product] ?

Enjoy these brilliant examples.  Since they asked, I answered:

Ah man, I don’t have any on me today.  When I do, I’ll let you know.

Actually, I do.  I’ve found that the ground is the best place to find it.

You mean, do I have a raft?  Or have I gone rafting before?  Oh, I’m sorry, you’d like to see my new rafting.  Yeah, I’ve got a rafting right here.

Hey, congrats!  I’m happy you “got video phone.” You’re really movin’ up in life.

Not anymore.  At least not for more abusive “got milk” examples.

Posted by Nathan in Opinion
Tags: advertising, media, slogans

‘Augmented (Hyper)Reality’ by Keiichi

Keiichi has an interesting look at what the future may look like. Advertisement’s on every panel. Instant recipes accessed with a virtual keyboard. Virtual displays for all your products, and content levels on each. Event alerts for mediocre activities like your water is done boiling and your running low on milk. You can connect to millions of people by simply changing your view. Pretty amazing all the detail for what looks to be a low budget animation filmed in his kitchen.

Mike Judge has a different take on the future, what do you think?

Found via Kitsune Noir.

Posted by Nick in Entertainment

What type are you?

Rational, Understated, Progressive and Relaxed, I am UNIVERSAL. What type are you? Take the quiz.

Posted by Nick in Humor, Typography